Marketing comes in all different forms in today’s digital world. We’ve grown so accustomed to advertisements as a society that we immediately shrug off anything that doesn’t directly apply to our personalities or lifestyles. Due to the abundance of advertisements, many consumers are quick to write off any email notification or newsletter from a valid… Read More


In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. The reason for the confusion between lead vs. prospect vs.… Read More


When you’re on the hunt for good leads that will hopefully turn into sales, the process can be overwhelming. If you’re not sure where to begin looking for business leads, using zip codes is the perfect place to start. Not only can using zip codes give you specific data sets on consumers that other lead… Read More


Although many insurance agents forgo creating a sales script and cold-calling their potential customers, the importance of cold-calling cannot be understated. Sure, if you’re calling without a plan or a technique, a cold-call can be a daunting and ineffective pursuit. However, with a solid cold-call script, any insurance company can reap the rewards of this… Read More


Landing a B2B sale can be a long and difficult journey if you aren’t equipped with the right gear. Building a prospect list is one of the most valuable things you can do to streamline the sales process and make your life a whole lot easier. So, how do you go about building a highly… Read More


In life, stepping out into the unknown can be petrifying. Think about it—whether it be a new relationship, routine or responsibility, diving headfirst into something in which you have little experience is enough to make even the strongest of people at least somewhat uncomfortable. Cold calls have a way of bringing about similar levels of… Read More