How to Generate Business to Business Sales Leads Like a Pro Picture

The internet is full of lead generation tutorials, strategies and tips. However, the main challenge that modern marketers are facing is not generating more leads, but generating higher quality leads. Lead generation sounds simple enough, but it involves a lot of knowledge and skills. Obviously, this concept is different for B2C and B2B marketing, so… Read More


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Marketing comes in all different forms in today’s digital world. We’ve grown so accustomed to advertisements as a society that we immediately shrug off anything that doesn’t directly apply to our personalities or lifestyles. Due to the abundance of advertisements, many consumers are quick to write off any email notification or newsletter from a valid… Read More


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In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. The reason for the confusion between lead vs. prospect vs.… Read More


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When you’re on the hunt for good leads that will hopefully turn into sales, the process can be overwhelming. If you’re not sure where to begin looking for business leads, using zip codes is the perfect place to start. Not only can using zip codes give you specific data sets on consumers that other lead… Read More