Buy Leads: 10+ Websites That’ll Provide Valuable Prospects

Gary Wellington
December 5, 2019

If your business is going to succeed, you have to make sure you have a steady stream of leads coming in. There are a number of techniques for generating sales leads. But sometimes, buying leads makes the most sense. Here’s a closer look at ways to successfully buy them.

When Does It Make Sense to Buy Leads?

Theoretically, the concept of buying leads is simple. It’s a fast and efficient way to fuel your pipeline. But when does it actually make sense to execute this strategy? Here’s a look at the times when it makes sense to buy leads.

Your sales team needs work.

There are countless factors that can affect the number of leads fuelling your pipeline. Seasonality is a big one, and small adjustments to your marketing strategy might leave your pipeline looking a little empty. If your sales team needs fresh leads to stay busy, you can instantly buy them. 

Your lead conversion process is ready.

Lead conversion is a complicated science, and your strategy will undoubtedly be a constant work in progress. So you might want to buy some new leads after a big overhaul to your lead conversion strategy. Then you can start converting as quickly as possible and boost your revenues.

You’re working on a budget

Is your marketing budget a little thin? Many marketers find that buying leads is a more cost-effective strategy than many other lead-generation methods. If you need quick results on a budget, you might want to purchase some high-quality leads to start closing more sales.

You need flexibility.

Lead generation is a complex task that requires constant effort. If your lead-generation activities fall behind, you’ll quickly see your lead numbers start dwindling. But purchasing leads is much more flexible, and it’s very easy to simply make a new purchase after your lead pipeline is empty.

What Should You Be Aware of When Purchasing Leads?

Now that we have a better understanding of when it makes sense to purchase leads, let’s take a look at what you should be aware of during this process.

Filtering options

First things first: It’s important for you to look for a provider that offers rich filtering options. Some sellers will simply offer leads in bulk, but this tactic isn’t really helpful. And your sales team might waste their time chasing inappropriate leads. Diverse filters can help you find and connect with the most appropriate, targeted leads.

At a minimum, you’ll want to find a lead provider that offers the following types of filters:

  • Location
  • Industry
  • Job title
  • Company size

After you check out these filters, you can find the best leads.

Quality over quantity

Another important factor to consider is the quality of the leads that are being offered. While it can be very tempting to purchase a large number of leads, you really have to focus on the viability and quality of leads. If you prioritize quality, you’ll give your sales team the best chance of closing more deals.

Service terms

When it comes to choosing a lead provider, you have to pay careful attention to the contract terms. Some platforms might charge annually, then lock your business into a restrictive contract. So you need to work with a flexible provider that allows you to cancel when your need for new leads is satisfied.

How to Buy Leads: 10+ Places Where It’s Possible

If you’ve identified a need for new leads within your business, you’ll want to start purchasing them. Here’s a look at ways to buy leads on the top platforms out there, as well as the pros and cons of each.

1. SalesRipe

SalesRipe is a lead generation platform that helps businesses identify and connect with new customers, in order to achieve faster growth. SalesRipe helps sales and marketing professionals build targeted lists by using over 30 search criteria.

This tool also offers an account-based platform, so businesses can focus on the right contacts and companies. And the B2B contact data offered by SalesRipe is unbeatable, in terms of quality and range.

Pros & Cons

  • High-quality B2B contact data
  • Impressive filtering options
  • Built-in lead manager
  • No contracts

2. MegaLeads

MegaLeads is another provider of business sales leads. It offers access to a large number of US-business emails, which are verified in real-time. This feature helps marketers reduce the number of hard bounces they experience via email.

This company prides itself on offering a number of filtering options, too, which helps marketers ensure they’re targeting the most appropriate leads (according to their particular objectives).

Pros & Cons

  • A large database
  • Reliable real-time verification
  • Complaints about customer support
  • No refund policy

3. DiscoverOrg

DiscoverOrg is a business-contact database that helps marketers make direct contact with key decision-makers. The platform offers sales intelligence tools that are complemented by accurate company data that’s stored within the platform.

The platform offers the tools needed to source, segment, engage, and qualify the right contacts. So this endeavor empowers marketers to fuel their pipeline with more leads for their sales teams.

Pros & Cons

  • Lots of filters
  • A wealth of information
  • New features that are regularly released
  • Difficulties integrating with Salesforce
  • Higher prices, compared to competitors
  • Lacking small business data

4. AeroLeads

AeroLeads is a B2B lead generation tool that helps marketers find contact information for their targets. This tool offers a range of filters, such as job title, location, company emails, and addresses.

In addition to its main platform, AeroLeads offers extensions for finding email addresses and phone numbers to use on Google Chrome.

Pros & Cons

  • A modern UI
  • Useful information-gathering
  • It’s sometimes slow and laggy.
  • The plug-in can cause performance issues.
  • It’s restricted to email addresses and phone numbers

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator is available to both individuals and teams. This tool offers a range of different search capabilities, which helps professionals surface the connections and decision-makers they need.

This tool also boasts personalized algorithms that help teams reach the right decision-maker at the right time. In addition, this tool allows teams to save leads and accounts in their own CRM.

Pros & Cons

  • Impressive mobile app
  • Its InMail offers direct contact.
  • It has quality lead information.
  • The search criteria isn’t very granular.
  • The UI and UX needs some work.
  • It’s more expensive that it competitors. 

6. BuiltWith

BuiltWith is a lead generation platform that allows marketers to filter websites according to the web technologies they’ve used to build them. This tool is especially useful for technology companies that need to work with a particular stack of technologies.

The tool also offers sales intelligence and market share information. These features can give sales teams the ability to dig deeper and understand a new lead before they make contact with them.

Pros & Cons

  • Comprehensive web profiling
  • A simple chrome extension
  • It offers lots of detailed information. 
  • It doesn’t always work on some websites.
  • Some of its information is inaccurate.
  • The UI/UX can be difficult to navigate.

7. ZoomInfo

ZoomInfo is a business-contact database that helps marketers pinpoint and process marketing and sales intelligence. This platform provides accurate contact information and additional supplementary information, in order to help sales teams work effectively.

This tool prides itself on a range of quality information for small, midsize, and large businesses. ZoomInfo also offers the ability to create custom lists.

Pros & Cons

  • A clear UI 
  • The ability to perform bulk downloads
  • Visibility on social media 
  • Its job titles aren’t frequently updated.
  • The browser extension can be clunky.
  • It sometimes lags and crashes.

8. Lead411

Lead411 is a sales intelligence platform that helps marketing professionals reach the right customers at the right time. This tool boasts exportable company contacts and data in a variety of fields.

This tool also empowers marketers to filter leads according to technologically installed data. It offers integrations with a number of leading CRM tools, too.

Pros & Cons

  • A clear UI
  • Lots of filtering options
  • Lots of available data
  • The widget tool can cause performance issues.
  • The search function can be difficult to use.
  • The job titles aren’t entirely reliable.

9. D&B Hoovers

D&B Hoovers is a sales intelligence solution that helps businesses close new deals faster. This tool offers dynamic search and list building capabilities. So marketers can more intelligently target new customers.

This tool boasts high-quality sales leads and deep company intelligence that can help sellers spend less time searching and more time selling.

Pros & Cons

  • A clean interface
  • It’s easy to integrate with Salesforce.
  • It offers simple reporting.
  • There are many complaints about data accuracy.
  • There are complaints about customer service.
  • Its email campaign lists are pricy. 

10. InsideView

InsideView is a platform for data and sales intelligence that helps sales teams conduct research on both current and potential customers. This tool makes it possible for sales teams to track both specific companies and industries.

InsideView also offers integrations with Salesforce and other platforms, and it helps businesses find legitimate prospects. In general, users praise the accuracy of the data it offers. 

Pros & Cons

  • Quality information
  • A clear UI
  • A number of features
  • Its LinkedIn integration doesn’t work very well.
  • It lacks contact information for international companies.
  • All of its companies aren’t covered.

11. Lusha

Lusha is a B2B contact-information platform that helps its users quickly find the B2B contact information they need. This tool also offers integrations with some of the world’s most popular platforms.

Lusha also features email verification functionality, alongside the ability to enrich existing data and export it to Salesforce.

Pros & Cons

  • It’s easy to use.
  • It offers fast support.
  • It has list functionality.
  • The numbers are often wrong.
  • It’s pricier than its competitors. 
  • Users sometimes get logged out without warning.

12. LeadFuze

LeadFuze is a lead generation platform that helps businesses quickly find new potential customers. Specifically, this tool makes it possible to browse through leads according to a range of factors (such as their roles and industries).

After users find the appropriate prospect, they can then access a range of verified data, including contact information (such as email addresses, phone numbers, social profiles, and more).

Pros & Cons

  • A very clear interface
  • Fast uploads
  • It’s simple to use.
  • It lacks trainings and explanations
  • It doesn’t list size limits.
  • Some key data points are missing.

13. TelephoneLists.Biz provides targeted telemarketing lists. This platform offers businesses in the USA and Canada the ability to download phone lists for both business and residential leads.

This company offers a monthly package option, as well as a one-off payment to download leads in bulk (according to state, province, or country).

Pros & Cons

  • Competitive pricing options
  • Helpful customer support
  • Questionable data quality

14. is a sales acceleration platform that helps businesses more quickly contact, connect, and convert new customers. This tool makes it possible for sales and marketing professionals to use a range of filters that build targeted lists. also offers integrations with a number of tools. Lastly, this tool regularly cleans its data, in a bid to make sure it’s accurate as possible for users.

Pros & Cons

  • Good guidance for new users
  • Simplicity of installation on Chrome
  • Good ease of use
  • Frequent false positives
  • It sometimes freezes.

What Are Examples of Leads You Can Buy?

Now that we have a better idea of the key platforms out there, let’s take a closer look at why you might want to use them. While there are lots of leads out there to purchase, here’s an exploration of the key categories.

B2B Leads

When you purchase leads, you’ll need to choose from one of two large groups: B2B leads and B2C leads. Here are the most predominant subcategories in the first group.

Sales Leads

Sales leads include individuals and businesses targeted by companies who are looking to sell a product or service. Businesses often purchase sales leads to quickly acquire new leads.

MLM Leads

There are a number of businesses that still sell products via a multilevel -marketing approach. These businesses—and the sellers within the network—might purchase MLM leads to target new customers.

Real Estate Leads

Since the real estate industry is very competitive, realtors might purchase leads to discover new people looking to rent, buy, or sell a property.

Web Design Leads

Lots of businesses still fail to deliver a satisfactory modern website. So web design agencies might purchase leads to narrow their search and contact potential customers.

Business Loan Leads

There are numerous times when a business might need someone to finance a loan. So banks and other lenders might purchase business loan leads, in order to pitch their services.

B2C Leads

Here’s a look at the key subcategories within the B2C group.

Car Leads

The market for new and used cars is competitive. Car dealerships might purchase leads to identify customers who are looking to purchase a car.

Insurance Leads

The insurance industry thrives on contacting fresh customers and securing new business. In fact, insurance firms around the world purchase leads to identify new customers.

Credit Repair Leads

In the United States, credit repair companies help customers manage their finances and achieve strong credit scores. These companies often purchase credit repair leads.


We hope this piece has helped you see lead management in a new way. As you can see, it’s a complicated task, so you have to use the right tools to give yourself the best chance of success. To get your lead management activities off to a great start, start your free 7-day trial with SalesRipe today.

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